Taylor Alert – Style Swoon: From a heart-shaped selfie light to a pastel leather line and a chic sports collection, a roundup of the week’s hottest fashion and beauty launches that make great V-day gifts

When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.

As fashion editors, we’re moved by all of the above, and then some. We’re exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we’re tapped into brands with chic-yet-cheap offerings and we shop — a lot.

To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this Friday series will serve as a buying guide and point of inspiration for all.

Today we focus on the week’s hottest fashion and beauty releases that make great Valentine’s Day gifts.

Sporting custom-made Kansas City Chiefs gear to watch her beau Travis Kelce play, Taylor Swift’s game-day ensembles have been unbeatable

Taylor Swift’s game-day ensembles have been unbeatable!

Sporting custom-made Kansas City Chiefs gear to watch her beau Travis Kelce play has left the rest of us swooning over cute sports fashions.

Just in time for our new found interest in athletic ready-to-wear the National Hockey League (together with FE) dropped a sustainably-made unisex collection that blends sports and fashion for all 32 NHL teams.

Each design uniquely incorporates unique details like digitally-printed graphics and city maps, separating itself from everything else on the market.

FE’s first collection launch features hoodies and outerwear, including puffer vests, bombers, coach’s jackets, and parkas.

The hoodies feature custom drawn art to evoke goaltender helmet designs, and several reversible outerwear pieces offer 2-in-1 versatility to wear from the office to the arena. 

Local map prints adorn the bomber and interior of the coach’s jacket, celebrating the hometown pride of NHL fans.

‘The NHL is proud to partner with AW Chang, a world class manufacturer whose commitment to innovation and sustainability is bringing new and revolutionary product to the sports licensing space,’ said Jim Haskins, NHL Senior Vice President of Consumer Products.

Just in time for our new found interest in sports apparel (and February 14) the National Hockey League (together with FE) dropped a sustainably-made unisex collection that blends sports and fashion for all 32 NHL teams

FE’s first collection launch features hoodies and outerwear, including puffer vests, bombers, coach’s jackets, and parkas

RIKI launched the Riki Sweetheart, a multi-tasking heart-shaped mirror that clips to your phone for easy selfie-taking and makeup touches

Forget chocolates this Valentine’s Day, your BFF deserves the best! 

RIKI Loves RIKI launches the Riki Sweetheart, a heart-shaped mirror that clips to your phone for easy selfie-taking and makeup touches.

The fun mirror features a flattering LED light that can “pre-filter” your photos with its unique, built-in smoothing filter.

With three adjustable brightness settings and a rechargeable battery, it’s the ultimate gadget for a galantine who likes to look good on the go!

The Riki Sweetheart retails for $50 at rikilovesriki.com and amazon.

The mirror features a flattering LED light that can “pre-filter” your photos with its unique, built-in smoothing filter

Last season AS by DF designer and founder Denise Focil created a socially conscious collection using modern technology and leather scraps

The spring/summer 24 collection – out this week – expands with pastels, sets and textile pieces

Every piece from the recycled + upcycled leather line donates $10 to the Ocean Conservancy

Last season AS by DF designer and founder Denise Focil created a socially conscious collection using modern technology and leather scraps.

Scraps that would have otherwise been landfill, Denise was able to piece together to create chic must-have separates. 

Out this week, the spring/summer 24 collection expands with pastels, sets and textile pieces.

Your favorite eco-conscious fashionista is sure to love a design from this recycled collection. Plus: every piece from the line donates $10 to the Ocean Conservancy. 

AS by DF is carried at retailers like Neiman Marcus, Nordstrom, Saks Fifth Avenue and Bergdorf Goodman.

Just in time for V-day, Beautyblender dropped the Besties Iconic Limited Edition Starter Set

Beautyblender is an award-winning, egg-shaped makeup sponge beloved by beauty junkies around the world.

Just in time for V-day, the brand has dropped the Besties Iconic Limited Edition Starter Set.

The pink set is the perfect addition to your BFFs’ travel makeup bag – not to mention your own.

The set includes the Original Pink Makeup Sponge, a solid Blender cleanser, a silicone scrub mat, and a limited-edition pink pouch so the sponge dries on the go.