Scooter Braun and Sydney Sweeney were painfully close to coming face-to-face with his nemesis Taylor Swift when they attended game four of the NBA Finals on Wednesday night.
Fans on social media spotted the couple sitting awkwardly close to Swift, who had courtside seats next to Law & Order: Special Victims Unit star Mariska Hargitay.
‘why am i just noticing Sc**** Br*** behind her,’ one shocked user noted on X while sharing a screenshot from a video posted by Entertainment Tonight.
Braun, 44, had posted about how excited he was for the game ahead of time, though he likely didn’t plan to nearly run into Swift, 36, after he set off their yearslong feud by buying up the rights to her master recordings.
The drama in the first few rows was nearly as intense as on the court, where the New York Knicks made a comeback for the ages after they were down by 29 points to the San Antonio Spurs.
The Knicks ended up clinching game four by a razor-thin 107–106, giving the team a 3–1 lead.
Scooter Braun (R) and Sydney Sweeney (L) were painfully close to coming face-to-face with his nemesis Taylor Swift when they attended game four of the NBA Finals on Wednesday night; they’re pictured cheering after the Knicks beat the Spurs 107–106
Fans on social media spotted the couple sitting awkwardly close to Swift, who had courtside seats next to Law & Order: Special Victims Unit star Mariska Hargitay. They appeared to be about seven rows back from the hitmaker, just behind the railing
Swift, who was accompanied on her other side by her friends and squad mates Este and Alana Haim, had some fun at the game by wearing a shirt reading ‘Stevie Knicks’ in the team’s blue-and-orange color scheme.
The screenshot of Braun and Sweeney behind her indicated that they were about seven rows back and just behind a metal railing separating the more cushioned seats from the folding courtside chairs, and several seats to the right of where Swift sat.
After the Knicks’ victory, Braun posted a video of himself, Sweeney and his family all screaming for joy.
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Sweeney took over filming duties and caught her boyfriend fiercely hugging his father as cheers rang out through Madison Square Garden, which has been rumored to be the possible venue for Swift’s wedding with Travis Kelce.
Later, the lovebirds were pictured holding hands and looking more reserved as they walked out of the arena.
The couple were first linked in the summer of 2025, after she ended her engagement to longtime fiancé Jonathan Davino in May of that year.
Earlier on Wednesday, Braun shared a photo of himself and four other men, including his father, as they prepared for the showdown between the Knicks and the Spurs.
‘Game 4 at THE GARDEN,’ he wrote.
Swift, who was accompanied on her other side by her friends and squad mates Este (R) and Alana Haim (L)
Swift had some fun at the game by wearing a shirt reading ‘Stevie Knicks’ in the team’s blue and orange color scheme
After the Knicks’ victory, Braun posted a video of himself, Sweeney and his family all screaming for joy
The lovebirds looked more restrained as they held hands on their way out of Madison Square Garden – the rumored venue for Swift’s upcoming wedding with Travis Kelce
The former talent manager was dressed to support his team in a blue, orange and black Knicks windbreaker, and Sweeney was spotted in the audience wearing a complementary Knicks jacket.
While grabbing some food before the game, Braun talked up his team in front of a Knicks banner in a video posted to his Instagram Stories.
‘Ready for this game,’ he said after flipping around his baseball cap to reveal the Knicks logo.
‘These are everywhere around the city,’ Braun said as he gestured toward the banner behind him.
He made it clear that he was still furious about Spurs center Victor Wembanyama shoving Jalen Brunson in game three of the series.
‘You shouldn’t have pushed Brunson. You shouldn’t have done that,’ Braun warned. ‘The spirit of [Knicks legend] Charles Oakley is coming to the Garden tonight to knock your f***ing head off.’
It wasn’t any surprise that Braun would attend game four with Sweeney, as he had been cheering on the team throughout the first three games and is a diehard Knicks fan.
Braun’s feud with Swift erupted in 2019, when he purchased the master recordings to her first six studio albums, including her self-titled debut, Fearless, Speak Now, her crossover mega-hit Red, and her first two full-blown pop albums, 1989 and Reputation.
Earlier on Wednesday, Braun shared a photo of himself and four other men, including his father, as they prepared for the showdown between the Knicks and the Spurs. ‘Game 4 at THE GARDEN,’ he wrote
While grabbing some food before the game, Braun talked up his team in front of a Knicks banner in a video posted to his Instagram Stories
It wasn’t any surprise that Braun would attend game four with Sweeney, as he had been cheering on the team throughout the first three games and is a diehard Knicks fan; pictured with Sweeney on May 30 in NYC
Technically, Braun obtained the records by simply purchasing Swift’s original label, Big Machine Records, which she had already left in favor of the Universal Music Group–owned Republic Records, which released 2019’s Lover and all of her subsequent albums.
After going public about the sale, Swift claimed that she had previously asked Big Machine Records founder Scott Borchetta to let her buy her master recordings from the label, but she claimed he would only allow her to do so on wildly unfavorable terms.
According to the singer–songwriter, Borchetta said she would have to stay with the label and release one new album with it in exchange for the rights to one album at a time, starting with her earliest recordings.
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The arrangement would have slowed her ability to consolidate her master recordings, stretching the process across years, if not decades, depending on how prolific Swift could be, and would have left any new albums she recorded under the agreement in Big Machine Records’ control.
Borchetta subsequently claimed that Swift had turned down an offer to buy back her masters, though he didn’t clarify if the offer was the same one that she had described.
Braun later sold the recording to the private equity company Shamrock Holdings in 2020, on the stipulation that he continue to profit from them.
In order to take back control of her music – and to maximize her profit on it – Swift launched a series of rerecorded albums, starting with her second, Fearless.
The albums, which were subtitled ‘Taylor’s Version,’ were largely note-for-note recreations of her original versions, also included copious bonus tracks and new recordings of tunes left off the original releases.
Braun ignited his feud with Swift in 2019, when he bought Big Machine Records, giving him control of the master recordings to her first six albums. In response, Swift decided to rerecord her earlier albums to control the new masters
Swift (seen with Travis Kelce in Cleveland, Ohio, on May 23) announced in May 2025 that she had bought back her recordings from the private equity company Braun sold it to in 2020
She urged her fans to purchase and stream the new versions of her music, rather than the original recordings, as she owned the masters for the ‘Taylor’s Version’ series.
But after releasing blockbuster versions of four of her first six albums, Fearless, Speak Now, Red and 1989, Swift revealed in May 2025 that she had come to a deal with Shamrock – which she described as fair – to buy back her master recordings.
The singer later revealed that she had completed rerecording her self-titled debut, but she was uncertain about releasing it.
However, she had only completed a fraction of her Reputation recordings, and the project may never see the light of day now that the original master recordings are generating profit for her.
