Taylor Alert – From the ‘blokette’ aesthetic to red nail polish – Taylor Swift’s fashion and beauty choices this week are having a BIG sartorial influence

When it comes to style, we are all inspired by what we see; whether it be a well-dressed celebrity, a blow-your-mind catwalk presentation or even a fashionable passerby.

As fashion editors, we’re moved by all of the above, and then some. We’re exposed to under-the-radar labels; we get a first-hand look at collections months before they hit stores; we attend VIP events; we’re tapped into brands with chic-yet-cheap offerings and we shop — a lot.

To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and on the verge. We hope this Friday series will serve as a buying guide and point of inspiration for all.

This week we focus on Taylor Swift’s influence on viral trends. 

A new study by Boohoo found that searches for “varsity jacket” have skyrocketed after Taylor Swift wore one on Sunday to cheer on her boyfriend, Travis Kelce

A new study by Boohoo found that searches for “varsity jacket” have skyrocketed after Taylor Swift wore one on Sunday.

To cheer on her boyfriend, Travis Kelce, the ‘Shake It Off’ singer donned a custom black, white and red Kansas City Chiefs varsity jacket – matching that of her favorite tight end, which he wore a week earlier. 

Taylor’s version featured some personal touches,  including “Tay-Tay” embroidered on one of the pockets.

According to new data, searches for ‘varsity jacket’ spiked 73% following Swift’s appearance.

A varsity jacket is an essential piece to pull off the ‘blokette’ aesthetic

Do girl’s with red nails get more attention? Taylor’s red nails are causing a sartorial stir

A varsity jacket is an essential piece to pull off the blokette aesthetic. 

Never heard of it? The blokette aesthetic is a combination of blokecore and coquette.

Blokecore is where football and fashion meet (think team jerseys, baggy tracksuits and vintage zip-ups), coquette style is hyper-feminine (think hair bows, A-line dresses and Mary Janes).

To get the look, team a masculine item like a sporty shirt or a varsity jacket with a girly piece such as a mini skirt or a beaded headband. 

Add texture by reaching for a rhinestone handbag – currently a very popular silhouette with street style stars.

The juxtaposition of feminine and masculine creates an undeniably exciting ensemble.

Blockette combination ideas: 

Ivy Varsity Jacket by Axel Arigato

Detachable-skirt silk shorts by Isabel Sanchis

Gabbi Rhinestone bag by JW Pei

Varsity jacket by Good American

Patent Mary Jane pumps by Roger Vivier

The Kate by RPZL

Essie in Adrenaline Brush

Ribbed silk knee-socks by Raey

Mini dress by Abercrombie & Fitch

Taylor’s beauty choices this week have also had an influence on trends.

Analysis of Google Trends search data reveals that online searches for ‘red nail theory’ have gone up by 158% worldwide after the singer and her bestie Selena Gomez were pictured with red decorating their digits over the holidays.

TikTok’s ‘Red nail theory’ trend suggests that women with red nails receive more attention and compliments from men.

The hashtag #rednailtheory has since gone viral on the social media platform with women testing if it works! 

The hashtag #rednails has also gained 1.6 billion views worldwide.

Analysis of Google Trends search data reveals that online searches for ‘red nail theory’ have gone up by 158% worldwide after the singer and her bestie Selena Gomez were pictured with red decorating their digits over the holidays

A spokesperson for Fresha commented on the findings: 

‘These findings highlight the influence celebrities and TikTok trends can have on fashion trends and beauty culture. Although the ‘red nail theory’ is down to personal belief, it’s interesting to see how Taylor Swift and Selena Gomez’s new relationships and nail colour have ignited a 158% search increase in ‘red nail theory’ worldwide.’

The spokesperson goes on to say: ‘There are many reasons why some people are experiencing ‘red nail theory’, such as people feeling more confident when they wear the color and gaining a boost of attention due to self-confidence or that the color red is linked to being bold and romantic.

‘Whether you are looking for a new romance or wanting to get on the latest trend, red nail polish is a staple look all-year round, especially during Valentines Day and the festive season.’