Taylor Swift took her biggest step yet to stop a home goods company from trademarking a new logo that she claims looks too much like her own signature.
In a filing on Wednesday, Swift asked the US Patent and Trademark Office to prevent Cathay Home Inc.’s efforts to obtain a federal trademark for ‘Swift Home,’ according to documents viewed by the Daily Mail.
The 36-year-old pop superstar claims in her filing that allowing Cathay to trademark the name and logo might lead to ‘confusion’ among her fans, who could mistakenly believe that she is behind the bedding products.
The Daily Mail previously revealed that Swift’s image-rights company, TAS Rights Management, had signaled its opposition to Cathay’s new Swift Home logo in December 2025.
Filings seen by the Daily Mail showed that the singer’s team were given an extension until December 2026 to file opposition documents, they hired attorney Rebecca Liebowitz, a partner at the celebrity law firm, Venable LLP, in Washington, DC.
At issue in the new filing is the ‘Swift’ portion of Cathay’s new Swift Home logo, which features a cursive version of the word with a wing-like swoosh at the end of the word.
In a filing submitted Wednesday, Taylor Swift asked the US Patent and Trademark Office to prevent Cathay Home Inc.’s efforts to obtain a federal trademark for ‘Swift Home,’ according to documents viewed by the Daily Mail; pictured in February 2025 in LA
The 36-year-old pop superstar claims in her filing that allowing Cathay to trademark the name and logo might lead to ‘confusion’ among her fans, who could mistakenly believe that she is behind the bedding products; her trademarked signature is pictured from her filing
Swift’s filing alleges that the first half of the Swift Home logo too closely resembles how she signs her last name. The first half of the logo features a somewhat similar cursive ‘Swift’; pictured in an exhibit from Swift’s filing
Swift’s filing alleges that the first half of the Swift Home logo too closely resembles how she signs her last name.
The Daily Mail has reached out to attorneys representing both Swift and Cathay Home Inc., but neither party has yet responded.
Swift’s filing claims that the Swift Home logo ‘displayed in a highly stylized script font is of sufficient fame and reputation that when used with Applicant’s goods, it falsely will falsely suggest a connection.’
Read More
EXCLUSIVE
Taylor Swift goes to war with textile company for trying to trademark 'Swift Home' bedding brand
Cathay Home filed for a trademark on Swift Home in October of last year.
The brand sells its Swift Home products — which includes sheets, blankets, comforters, pillows, mattresses and bath products — at retailers including Amazon, Bed Bath & Beyond, Bloomingdale’s, Costco, The Home Depot, Kohl’s, Macy’s, Target and Walmart, among many other stores.
The trademark attorney Josh Gerben, who first reported on the filing, told Reuters on Thursday that, despite her opposition to Cathay’s trademark application, Swift has opposed fewer trademarks than other A-list stars.
‘Normally, somebody that has as much invested in IP as Taylor does, we would see more activity at the Trademark Office,’ Gerben said. ‘There just hasn’t been this really strong enforcement or policing effort around “Swift.”‘
Gerben also suggested that the similarities between Swift’s signature and the logo could have been the deciding factor in her decision to take action.
Swift’s filing claims that the Swift Home logo ‘displayed in a highly stylized script font is of sufficient fame and reputation that when used with Applicant’s goods, it falsely will falsely suggest a connection’; she’s pictured on The Tonight Show in 2021
Cathay Home filed for a trademark on Swift Home in October of last year. It seels Swift Home products — including bedding, mattresses and bath products — at retailers including Amazon, Bed Bath & Beyond,, Costco, Home Depot, Kohl’s, Macy’s, Target and Walmart, among others
Swift first trademarked a version of her cursive signature in 2010, and a version was most recently registered in 2014.
She also registered a printed version of her name in 2018, and the various versions of her trademarks were listed in her latest filing.
Although Swift’s filing is the most significant escalation in her trademark battle with Cathay, it is far from the first time that she and the home goods brand have clashed.
Read More
Donna Kelce reveals if she had to sign an NDA for son Travis's wedding to Taylor Swift
Swift’s latest pushback against Cathay Home may have been triggered by its cheeky use of her name — and even her music — to promote its products in a post shared on social media.
On October 3, the company posted an Instagram photo of a dog wearing headphones and lounging on its bedding while clutching the cover of Swift’s latest album, The Life of a Showgirl.
The caption read: ‘Current mood: Blanket forts & Mrs. Swift on repeat. Here at @cathayhomeinc we believe in elevating every moment even the recovery from an iconic album drop!’
The post remained public on the company’s Instagram profile at least as recently as December 12, but it appears to have since been deleted.
Swift and Cathay Home first came into conflict when the bedding brand applied to trademark ‘Swift Home’ in July 2015.
Swift’s latest pushback against Cathay Home may have been triggered by its cheeky use of her name — and even her music — to promote its products in a post shared on social media
The bad blood between the two actually dates back to 2015, when Cathay Home first applied to trademark ‘Swift Home,’ but Taylor never followed through. The previous logo did not feature the cursive version of ‘Swift’ that is now a point of contention
The previous logo was noticeably different from the latest cursive iteration, and it featured ‘Swift’ in lowercase block letter with the ‘i’ split vertically toward the left side by a thin white line.
‘Home’ was written in the same font, but the ‘o’ was replaced by a similarly shaped power symbol with a short vertical line cutting through the top of the circle.
Despite signaling her opposition, it appears that swift never made an official filing opposing the trademark, which was subsequently registered in September 2016 under the class of bed sheets, pillow covers, blankets, and towels.
When Cathay Home renewed the trademark five years later, it was then unopposed by Swift, but the latest trademark application appears to have changed the equation for her.