Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, has announced a major career move – and it’s one that might make Taylor Swift very happy.
Juszczyk, who went viral last year for designing custom-made, NFL-themed clothing pieces for various WAGS, celebrities and even Swift herself, has finally launched her own brand, Off Season.
She’s heading up the exciting new venture with Khloe Kardashian’s Good American co-founder, businesswoman Emma Grede.
The collection, which will be available online, is in partnership with the NFL and Fanatics, which is owned by businessman Michael Rubin.
If you remember, during last year’s football season, Swift rocked a red puffer jacket complete with patches that were in-theme with her boyfriend Travis Kelce’s jersey number.
Swift’s jacket matched with friend Brittany Mahomes, who is married to Chiefs quarterback Patrick Mahomes.
In an emotional post made on Instagram Thursday, Juszczyk put together a video compilation of some big moments that led up to the launch, including photos of various celebrities’ sporting her custom-made products and snippets of her doing press on various shows.
‘From day one, my dream has always been to design gear that lets each team’s fans represent in style, and I can’t even begin to tell you how thrilled I am that the moment has arrived!!’ Juszczyk wrote in the caption of the video.
Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, has announced a major career move – and it’s one that might make Taylor Swift very happy
She’s heading up the exciting new venture with Khloé Kardashian’s Good American co-founder, businesswoman Emma Grede
If you remember, during last year’s football season, Swift rocked a red puffer jacket complete with patches that were in-theme with her boyfriend, Travis Kelce’s, jersey number.
‘Off Season is all about redefining the intersection of football, sports, and fashion — and I promise you, I poured everything I have into making sure this brand delivers the quality and designs you all deserve!!’ the message continued.
She revealed that they will be launching her signature unisex puffers, vests, jackets and coats starting with five different NFL teams – the Detroit Lions, Kansas City Chiefs, Buffalo Bills, Philadelphia Eagles and of course, the 49ers.
‘This drop is for the guys and the girls!! And to everyone whose team isn’t in this first drop, I hear you—I’m working hard to make sure all 32 teams are represented in the future!!’ she wrote.
‘I can’t WAIT for you to see every single piece! I’ve poured my heart and soul into Off Season, and I really hope you love these designs as much as I do! (Each one truly feels like my baby) I feel so immensely grateful for how supportive you have all been in this journey with me. Thank you for making my dreams come true!’ Juszczyk concluded.
In another set of pictures posted to the social media platform Thursday, Juszczyk posed alongside Grede, wearing a black blazer and cropped black capri pants.
She even gave a sneak peek of the upcoming collection to Vogue, which included various puffer jackets of all different lengths.
Interestingly, Juszczyk doesn’t have a formal background in fashion, but began creating her own clothing pieces to wear to her husband’s games about five years after they started dating, per GQ.
‘I just got sick of wearing the same three shirts in rotation,’ she told Vogue.
She revealed that they will be launching her signature unisex puffers, vests, jackets and costs starting with five different NFL teams – the Detroit Lions, Kansas City Chiefs, Buffalo Bills, Philadelphia Eagles and of course, the 49ers
‘I can’t WAIT for you to see every single piece! I’ve poured my heart and soul into Off Season,’ the designer wrote on Instagram
Swift’s jacket matched with friend Brittany Mahomes, who is married to Chiefs quarterback Patrick Mahomes
Interestingly enough, Juszczyk doesn’t have a formal background in fashion, but began creating her own clothing pieces to wear to her husband’s games about five years after they started dating, per GQ
‘I got inspired by the lack of options actually,’ she added.
Juszczyk, who taught herself how to sew, would rework her husband’s old NFL jerseys into trendy clothing pieces, like corsets and even fun sweatpants.
So far, not only have Swift and Mahomes rocked Juszyck’s gear, but so have singers Kelly Clarkson, and Gwen Stefani, athletes Simone Biles and Caitlin Clark, as well as actor Taylor Lautner.
‘For years, I think fan gear has been really relegated to super basic, super low-quality apparel that you only wear at the game,’ Grede told the outlet.
‘And what we’re seeing is this massive, massive cultural shift. Sports are a part of everyday life, and fans want gear that reflects their lifestyle.’