With the NFL’s title game in Las Vegas for the first time, combined with the Taylor Swift effect on the Kansas City Chiefs’ side and the San Francisco 49ers’ West Coast fandom, ticket prices are at a record level for Super Bowl LVIII.
According to ticket aggregator TicketIQ, the average secondary ticket market list pricing for the February 11 game at Allegiant Stadium reached a record $10,752. Tickets for Super Bowl LV (2020) in Tampa, Florida, went for a higher number but the pandemic limited capacity to just 25,000.
Average prices for Super Bowl LVIII were at one point a record $9,815 on online marketplace TickPick, an increase of 70 percent over last year’s title game, Front Office Sports reported. The biggest purchase thus far on TickPick was for six tickets in Section 336, Row 7 for an eye-watering $14,810 a ticket ($88,860 total).
Only a handful of suites remain available, with the cheapest at $200,000 for a party of four. For a group of eight people, one is available at $350,000, while a suite for 20 tickets ranges from $950,000 (standard club suite) to $1.8million (owners’ club suite).
Olivia Culpo bought one for her in-laws after her fiancée’s mother said that her son – Christian McCaffrey, the starting running back for the 49ers – and the model couldn’t afford one. The type of suite and its price weren’t disclosed.
Brock Purdy is bringing a $870,000 salary home this season – $80,000 less than the price of a club suite, which starts at $950,000
With just a little under a week to go before Super Sunday, tickets to get in cost a whopping $7k
The owners’ club suite (20 tickets) is the most expensive of its kind with a hefty price of $1.8M
According to ticket aggregator TicketIQ, the average secondary ticket market list pricing for Super Bowl LVIII at Allegiant Stadium has reached a record $10,752
What’s more is that the price for a standard club suite, which also includes two parking passes as well as food and alcoholic drinks, is $870,000 – an incredible $80,000 more than 49ers QB Brock Purdy’s salary this season.
Making their fourth Super Bowl appearance in five seasons, the Chiefs have been a popular team for years. Support for the Chiefs has been bolstered by Swift’s relationship with star tight end Travis Kelce, which has the pop star’s fans swooning from coast to coast.
The 49ers, who are aiming to join the New England Patriots and Pittsburgh Steelers with the most Super Bowl wins (6), are highly popular on social media. It also doesn’t hurt that San Francisco is loaded with offensive stars besides McCaffrey and Purdy, including George Kittle, Deebo Samuel and Brandon Aiyuk.
Wrapping it all up is the fact that Las Vegas, a destination for millions of partygoers, is hosting the country’s largest single sporting event.
‘This is probably one of the lower-impact (potential) matchups, actually, and demand is still up,’ TicketIQ founder and CEO Jesse Lawrence told Front Office Sports.
‘All bets are off for where this goes over the next two weeks, but I do think team demand is less of a factor this year, and the Vegas location is definitely helping drive this.’
Niners running back Christian McCaffrey paid a minimum $200,000 for a suite for his parents and his model fiancée, Olivia Culpo
Support for the Chiefs has never been higher since Taylor Swift started dating TE Travis Kelce
Just to get into this Super Bowl, it’ll cost fans more than $7,000, one of the highest non-COVID figures for the annual event. And that’s after prices have dropped, with a week to go.
When it comes to who is traveling for this game, TickPick reports that a vast majority of purchases are coming from California at 37 percent – meanwhile 9 percent are coming from Texas and a mere 7 percent from Kansas and Missouri.
However, had the Detroit Lions prevailed over the 49ers in the NFC title game, the ticket prices likely would’ve skyrocketed even further.
The Lions, who have never played in the Super Bowl, won their first playoff game in 32 years and won two postseason games for the first time since 1957.
‘The Lions’ demand for this would have been through the roof,’ Lawrence said.
Super Bowl prices will prove to be an expensive destination for millions of tourists who are not necessarily interested in watching this year’s big game
Just to get into this Super Bowl, it’ll cost fans more than $7,000, one of the highest non-COVID figures for the annual event
Incredibly, demand is unlikely to slow down in the years to come, too, with investment firm Saxo warning that Super Bowl prices are set to rise to $25,000 by 2030.
Their research revealed that between 2019 and 2020, there was an increase of 99.2 percent for the price of an average ticket.
What’s more, even with inflation adjustments, one ticket to the Super Bowl in 2024 would still allow you to buy tickets to every edition of the big game from 1967 to 2005.
At the current trend, it is predicted that $25,093.74 will be the average ticket price for the Super Bowl in 2030.