In celebration of Taylor Swift’s 34th birthday on Wednesday, her birthplace, Reading Hospital, handed out beaded friendship bracelets to parents that welcomed babies.
The accessories, which were passed out to the infants and their overjoyed families, featured various sayings, including ‘Newborn Era,’ ‘Fierce,’ ‘Fearless’ and ‘Loved.’
‘In celebration of Berks County native Taylor Swift’s birthday, our babies are marking their ✨newborn era✨ today with adorable friendship bracelets from our staff!’ the hospital announced on Instagram earlier this week. ‘Here’s to celebrating the spirit of connection and the beginning of many cherished bonds among our newest stars.’
The hospital’s public relations manager Jessica Belzer told Fox News Digital that they passed out approximately ’60 bracelets’ to ‘families of babies in maternity, NICU families and some staff members who are Swifties and couldn’t resist.’
Sweet: In celebration of Taylor Swift’s 34th birthday on Wednesday, her birthplace, Reading Hospital, handed out beaded friendship bracelets to parents that welcomed babies; seen on December 6
‘In celebration of Berks County native Taylor Swift’s birthday, our babies are marking their ✨newborn era✨ today with adorable friendship bracelets from our staff!’ the hospital announced on Instagram. ‘Here’s to celebrating the spirit of connection and the beginning of many cherished bonds among our newest stars’
Reading Hospital obstetrics section chief, Dr. K. Ashley Brandt, added: ‘The ERAS-style friendship bracelets were such a fun way to celebrate the shared birthdays between Taylor Swift and our babies.’
‘While I obviously don’t know Taylor personally, I would hope she’d approve of the way we honored her legacy and mutual birthday with our newborns,’ Brandt continued.
Charles F. Barbera, MD, President and CEO of Reading Hospital, to People: ‘It was a fun moment to provide families with a keepsake for their baby books.’
‘Our maternal and NICU staff members are incredible. They are truly like family. Each day, they go above and beyond to care for the babies born here. We appreciate the recognition they are receiving for their hard work and for their dedication to making sure every family feels loved and cared for while at Reading Hospital,’ Barbera noted.
In the comment section, one fan wrote: ‘Starting a new generation of Taylor fans! What a great idea! These will be special treasures for sure!’
Another gushed: ‘This was so nice, a whole new generation of hopeful Swifties.’
Swift sparked a bracelet craze with a lyric in her track, You’re On Your Own, Kid, off her 2022 album, Midnights.
In one verse, she sings her fans to ‘So make the friendship bracelets, take the moment and taste it / You’ve got no reason to be afraid.’
Adorable: The bracelets, which were passed out to the infants and their overjoyed families, featured various sayings, including ‘Newborn Era,’ ‘Fierce,’ ‘Fearless’ and ‘Loved’
Spreading the love: The hospital’s public relations manager Jessica Belzer told Fox News Digital that they passed out approximately ’60 bracelets’ to ‘families of babies in maternity, NICU families and some staff members who are Swifties and couldn’t resist’
The line sent listeners straight to crafts stores, like Michaels, who reported that her ‘large and loyal bunch’ had a profound impact on sales of jewelry for the company.
‘Overall, sales in our jewelry category, including jewelry-making kits, are up more than 40% chainwide since mid-April, when the friendship bracelet-making trend really began to take off John Gehre, the chief merchandising officer of Michaels Stores, told USA TODAY in August.
At Swift’s shows, fans exchanged friendship bracelets with each other, which often feature different lyrics from her ten albums.
While attending her concert, Swift’s pals and celebrity acquaintances, like Jennifer Garner Selena Gomez, Mariska Hargitay, Halsey and Kyle Richards, all arrived with bracelets and received more from other concertgoers.
Her boyfriend, Travis Kelce, also received copious amounts of friendship bracelets from Swifties at the Eras Tour in Kansas City over the summer and in Argentina, last month.