The NFL is drawing even more attention than usual due to Travis Kelce and Taylor Swift’s relationship – and commissioner Roger Goodell is loving it.
Since Swift first attended one of Kelce’s Chiefs games in September, many in her army of fans have started caring more about football.
And that can only be a positive in Goodell’s opinion.
‘I think it’s great for the league to have that kind of attention, so we welcome it, he told former player Nate Burleson on CBS Mornings.
‘It has connected more fans of Taylor’s and more fans of the NFL. And, in some ways, to see that they have a connection, now they have a connection to our game and to Taylor,’ Goodell continued. ‘She’s an unbelievable artist. Obviously, Travis is an unbelievable player.’
Roger Goodell is not complaining about the added attention the NFL has been getting of late
Travis Kelce and Taylor Swift’s romance has been a major storyline of this NFL season
The commissioner added, ‘They’re happy, they seem to be enjoying their relationship,’ Goodell said. ‘That’s great in and of itself.’
Swift, who is currently on tour in South America, has attended four of the tight end’s games this season – all of which the Chiefs have won.
However, the pair won’t be together for Thanksgiving as she is set to perform in Sao Paulo this weekend.
Travis, meanwhile, will prepare for his team’s game at the Raiders on Sunday.
Taylor Swift was seen kissing Travis Kelce on the cheek after a Chiefs win this season
Kansas City will face the Raiders at 4:25ET after losing to the Eagles on Monday.
Data shows that Swift’s presence at Chiefs games this season has drawn more attention to the Chiefs and the league.
According to data from Averagebeing reported last month , the Chiefs’ Instagram page gains an average of 18,383 new followers with each Swift appearance.
Meanwhile, according to data from NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, the Chiefs’ Week 4 matchup at the Jets saw a spike in female viewership as fans awaited a cameo from Swift at MetLife Stadium.